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Maserati joins forces with … Barbie. What!?

October 27, 2022

Barbie Maserati Grecale

“The partnership between Maserati and Barbie is the result of a shared desire to break boundaries and express the unique flair of both brands,” the press release reads. Whatever you think of it, the Barbie Maserati Grecale will be available worldwide in two custom versions. One was unveiled on Oct. 26 as one of the 2022 Neiman Marcus Fantasy Gifts, as part of the “holiday launch” of this well-known luxury goods retailer in Los Angeles.

Compiled for the United States

For this special edition developed exclusively for the United States, a portion of the retail price will benefit the Barbie Dream Gap Project. This is a global initiative of the Barbie brand, which partners with charities to help provide equal opportunities and remove barriers for girls.

Until March 31, 2023, Mattel – parent company of Barbie – with the purchase of the Barbie x Maserati Grecale Trofeo SUV, will donate ten percent of the sale price to the Barbie Dream Gap Project page on 

Barbie x Maserati Grecale Trofeo

Second special edition to follow in 2023

More details about the second special edition will be announced by Maserati in 2023. Barbie’s Maserati Grecale was designed using Maserati’s Fuoriserie personalization program. With it, car enthusiasts can assemble their own car down to the smallest details.

Barbie x Maserati Grecale Trofeo

Maserati Grecale Trofeo

The Maserati Grecale concerns a Trofeo variant, equipped with 530-hp V6 Nettuno engine. In good Barbie tradition, the signature pink color covers nearly every inch of the dream car and the pink is interspersed with delicate bright yellow lines inspired by Maserati’s motorsport heritage. Several Barbie logos can be found on the exterior. The lacquer has a special shimmering top coat that stands out extra in sunlight. The black interior features full leather upholstery for the seats, dashboard and doors – with pink decorative stitching – and headrests emblazoned with the ‘B’ emblem.

Want to buy the Barbie x Maserati Grecale Trofeo? Then look here for more information.

Barbie x Maserati Grecale Trofeo
Barbie x Maserati Grecale Trofeo