Background car news

A peek into the world of Mansory

March 19, 2023

Kourosh Mansory

Mansory was founded in 1989 by Kourosh Mansory in the German town of Brand near Bayreuth. Kourosh Mansory was originally a specialist in the production of exclusive car parts and accessories, but his enterprise soon grew into a company that offered complete car modifications. Over the years, Mansory has established itself as one of the most sought-after and respected auto customization companies in the world, with a customer base that spans Europe, the Middle East, Asia and the United States.

Where it all began

Mansory’s very first project was the development of a modified version of the Mercedes-Benz SL. The goal was to give the SL a more exclusive and personalized look through subtle and stylish modifications. Mansory began producing custom steering wheels and interior accents before the company eventually focused on the exterior of the car as well. The result was a car with a distinctive, yet subtle style that appealed to many customers. This success marked the beginning of Mansory’s rise, and the company has since built a reputation for creating unique and extravagant cars.

Mansory Maserati MC20

What makes Mansory unique?

Unlike other well-known car customization companies such as Novitec, which usually focus on one or two car brands, Mansory is active in customizing cars of many different brands. From Lamborghini to Rolls-Royce and Ferrari to Mercedes-Benz, Mansory has an extensive customer base that spans many car makes and models. This ability to modify many different brands has helped Mansory build a diverse and global customer base, while offering a wide range of customization options to meet customers’ individual tastes. This is one of the main reasons why Mansory has become an extremely successful company in the tuning world.