Porsche Centrum Gelderland has world’s first Porsche Exclusive Manufaktur showroom

Initiative of Mark Wegh

Porsche Centrum Gelderland has officially opened the world’s first Porsche Exclusive Manufaktur showroom. The new showroom is an initiative of Mark Wegh, director and owner of Porsche Centrum Gelderland. The entrepreneur has worked hard to realize this special Porsche Exclusive Manufaktur showroom, which was realized in close cooperation with Porsche AG and the Dutch importer Pon Porsche Import.

“Porsche Centrum Gelderland was opened almost 20 years ago; since then we have been working continuously to further expand the brand experience and offer the corresponding service, and the opening of this new Porsche Exclusive Manufaktur showroom is another example of that,” said Mark Wegh.

“The opening of this new showroom marks a special milestone for us, as we have once again become the first to bring something unique to the Netherlands. But we are of course looking forward above all to making the purchase of a Porsche an even more exclusive experience for our customers in this way.”

New showroom furnished

Based on the ‘Destination Porsche’ retail concept – in which sales, service and brand experience come together – Porsche Centrum Gelderland is going to offer customers from the Porsche Exclusive Manufaktur showroom even more options in the area of personalization. For this new service, the Porsche branch in Heteren has equipped a completely new showroom that includes an interactive configuration area, where so-called inspiration models can be experienced.

Using one of the most extensive collections of leather and color swatches, customers can work with a specialized advisor to not only create entirely new color combinations*, but also design and order every detail of their car according to their personal preferences. An interactive screen in the heart of the showroom supports the creative configuration of the dream car.

High demand worldwide for Exclusive Manufaktur

“‘Exclusive Manufaktur’ has been Porsche’s personalization program for almost four decades now, and almost every car we build adopts at least one option from this range,” said Alexander Fabig, Vice President of Individualization and Classic at Porsche. “Ranging from Exclusive Manufaktur options and ‘Paint to Sample’ to limited series like the 911 Spirit 70, this program is an important pillar of our product strategy and is in high demand worldwide. We are therefore pleased that in the future we can not only further expand our range, but also make it tangible for everyone here in the Netherlands.”

This is what you need to know about Porsche Exclusive Manufaktur

Fulfilling individual customer wishes is an important part of Porsche’s global offering. The success of this personalization service speaks for itself: worldwide, 98 percent of Porsche 911 customers choose at least one personalization option from Porsche Exclusive Manufaktur. The range of options for new cars is constantly expanding, both in the interior and exterior, from individual features and lifestyle-oriented packages to the realization of limited small series and market editions.

More than a thousand Porsche Exclusive Manufaktur options for all model series are already available to customers worldwide in the car configurator. The “Paint to Sample” program, with more than 190 additional exterior colors, completes the offer. Porsche also offers numerous accessories, retrofit options and equipment for the Porsche of your choice, with a special starring role for Manthey Racing’s performance packages.