Background car news

MG comes up with completely new car brand: IM

February 26, 2024

IM appears in Europe in 2025

So IM is a completely new brand from MG’s parent company. “IM’s models are characterized by their intelligence and exciting driving dynamics. IM will be launched in Europe in 2025 and focuses in particular on executive sedans and larger SUVs in the premium segment,” the official statement said.


The brand kicks off with a so-called IM L6. This is a premium, pure electric sedan with state-of-the-art technology. “It stands out, like the other models of the new brand, with its innovative EV powertrain and advanced technology in driving assistance and connected services for IM drivers,” IM promises.

Two versions

The IM L6 will be available in two different versions. The top version sprints from 0 to 100 km/h in less than 3 seconds. The range varies from 600 to 800 kilometers. More details will be announced soon by IM. By the way, the model in the attached photo is an IM L7.