Citroën makes cars thousands of euros cheaper with immediate effect
You, Plus and Max
As of September, Citroën is limiting itself to three trim levels per model, each with up to five option packages. Everything is then centered around the equipment levels You, Plus and Max. The reduction in diversity – based on a smaller assortment – will also lead to improved delivery times. Citroën limits itself to a maximum of five option packages per trim level. Body color remains a choice, independent of versions and option packages.
Prices as of September 1, 2023 are as follows:
| Model | Current Price | Price as of September |
| C3 | € 19.990 | € 18.400 |
| C3 Aircross | € 31.150 | € 27.400 |
| C4 | € 31.710 | € 29.400 |
| ë-C4 | € 40.140 | € 37.830 |
| C4 X | € 32.560 | € 29.450 |
| ë-C4 X | € 40.990 | € 38.680 |
| C5 Aircross | € 39.870 | € 37.900 |
| C5 X | € 47.220 | € 46.400 |
Thousands of euros cheaper
As you can see, some cars are thousands of euros cheaper. For consumers, this is extra beneficial. Even battery-electric cars have become much cheaper.
Other benefits
“Simplifying the assortment is also an advantage when you look at new consumer trends, especially in the digital world. A Web site – the first medium through which customers seek information about a new model – should be concise and provide clear information in an obvious way. The new Citroën range makes this possible. By extension, it is also a step toward new marketing channels such as online sales. Reducing diversity also makes it possible to optimize production, facilitate inventory management and improve cost control. For customers, this results in correct prices and shorter delivery times. Citroën is committed to a fair pricing policy and plans to roll out a pricing policy in the coming months that reduces the unpredictable element of promotions in favor of more transparent, attractive prices that are the same across all sales channels,” said the Citroën spokesperson.
