BYD Netherlands distribution rights no longer held by Louwman

New phase for BYD in the Netherlands

Louwman was BYD’s first partner within the European Union in 2022 and was instrumental in introducing the brand to the Netherlands. Through close cooperation and an extensive dealer network, BYD has quickly become one of the fastest growing new car brands in the country. “Our expansion in Europe is really gaining momentum now,” said Stella Li, Executive Vice President of BYD. “We remain committed to providing consumers with high-quality technology and excellent service. With Louwman as a loyal partner, we are now taking the next step together in the Netherlands.”

Louwman remains trusted link

Louwman will also remain the main retail partner for BYD in the Netherlands in the new structure. Since the launch of the brand, Louwman has fulfilled the role of Dealer+ partner, responsible for national coordination in the areas of sales and marketing. This accumulated experience and wide network make Louwman a valuable player in the further rollout of BYD’s ambitions. In the coming phase, the emphasis will be on expanding the number of branches and further improving customer-oriented services.

“Our approach has always been to put BYD on the map together with strong local partners,” said Eric Louwman, President of Louwman Group. “We are proud of what we have accomplished so far and look forward to further developing as a retail partner, with an expanded model range and a high level of service.”

Growing network in the Netherlands

BYD now has several branches across the country. Louwman continues to invest in expanding this network and strengthening its brand position. For example, a new branch was recently opened in Breda and opportunities for further growth are being actively explored.