Typically Turkish: doner kebab, hamam, hummus and… Hyundai EVs?

New name, new direction

The production expansion is accompanied by a name change: Hyundai Assan Otomotiv Sanayi (HAOS) is now officially called Hyundai Motor Türkiye. The plant has been operating since 1997 and currently produces models such as the Hyundai i10 and i20. With the addition of electric cars, Hyundai aims not only to scale up production but also to provide an additional boost to the Turkish economy.

Local strength and European ambitions

Turkey is a key link in Hyundai’s global production. With more than three million cars on the clock in 28 years, it is the brand’s longest-running production site outside of South Korea. Moreover, Hyundai works closely with local suppliers: more than 55 percent of its parts come from Turkey itself. Building EVs in Izmit highlights this strong regional cooperation.

Sustainable mobility for Europe

In addition to internal combustion engines, Hyundai Motor Türkiye will increasingly focus on electric mobility. This move is part of Hyundai’s broader strategy to offer only zero-emission vehicles in Europe by 2035. With the expansion in Turkey, Hyundai is not only accelerating its transition to a more sustainable offering, but also strengthening its competitive position in the growing EV market.