Toyota C-HR passes one million sales mark in Europe

Successful through distinctive design

The Toyota C-HR was a standout when it was introduced in 2016. Toyota deliberately took a fresh approach, with a design that was very different from what was common in the segment at the time and for the brand. The sleek, almost futuristic lines and coupe-like silhouette made the C-HR a special presence on European roads. It was a bold move, but one that paid off. The bold choice proved a success: by the end of this year, more than one million units were sold in Europe.

Bold step

The arrival of the C-HR marked not only an expansion of Toyota’s SUV offerings, but also a shift in the perception of the brand. Toyota was primarily known for its reliability and fuel-efficient hybrid technology, but with the C-HR, the brand also managed to strike an emotional chord with a new group of customers. The second generation of the C-HR is now on the market, designed and developed entirely in Europe with the tastes and needs of European drivers in mind.