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(VIDEO) Lancia is back! Three new models and the Lancia Pu+Ra HPE

November 13, 2023

Comeback Lancia

Lancia is making a comeback! The first model, the new Ypsilon, will be launched as early as 2024. This car shares its base with the Jeep Avenger and the upcoming new Fiat Panda. The Ypsilon will be available as a gasoline variant with mild-hybrid technology, as well as an all-electric version. Two years later, in 2026, the Italian brand will introduce its next new model, bearing the familiar Gamma name. This model is offered exclusively with an electric powertrain. The new Delta will appear on the market in 2028, also only as an EV. All of Lancia’s new cars are inspired by the Lancia Pu+Ra HPE.

Lancia Pu+Ra HPE

This is a study model of a battery-electric car, with a range of over 700 km. The name Pu+Ra refers to a new, pure and radical design language of the brand, while HPE stands for High Performance Electric. The acronym HPE was first used in the 1970s, for the Lancia Beta, and then stood for “High Performance Estate.

Lancia Pu+Ra HPE

Progressive Green

The study model comes in the color Progressive Green. The blue-green color pays homage to the historic and timeless Lancia Flaminia Azzurro Vincennes. In terms of shape, the car is inspired by the classic Aurelia and Flaminia, although we also see some of the Stratos in it.

Furniture maker Cassina

The interior should give a living room feel. The upholstery and shape of the front seats is inspired by armchairs by Italian furniture maker Cassina. The materials are also durable. About 70% of touchable surfaces should be made of ecological and sustainable materials in the future.


The interior of the Lancia Pu+Ra HPE is partly finished with MARM MORE, a material whose name is derived from marmor, the Latin word for marble. The material is 50% made of recycled waste mixed with marble dust. The recycled fabric is produced with natural colors, is soft to the touch and waterproof.