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Nissan Ariya Engage: One of the most attractive EVs today?

August 14, 2023

When it comes to electric cars, Nissan is a pioneer for good reason. Back in 2010, the brand launched the Nissan Leaf, the second generation of which is still in production today. Meanwhile, Nissan is far from having the kingdom alone in the world of electric cars. Last year, the brand introduced the new and higher-end Ariya, but that car has to compete with an increasing number of makes and models.

Nissan Ariya Engage SV: Is the new low-cost base version interesting? – AutoRAI TV

In the video below, AutoRAI.nl journalist Max Veldhuis explains everything you need to know about the Nissan Ariya Engage SV.

Sharp in the market

In order to win over consumers in this increasingly competitive environment, you as a brand have to work. Fortunately, the Nissan Ariya has the wind pretty much with it: it looks sleek, is finished with attention to detail, offers plenty of space and comfort and a decent range. With the introduction of the Engage and Engage SV, it comes at a particularly competitive price. What is the difference between these two versions? Roughly speaking, the Engage is primarily aimed at the business driver with a low additional tax rate, while the Engage SV is eligible for SEPP subsidy.

Nissan Ariya Engage: low net additional tax as a trump card

Electric driving is particularly popular among business drivers. After all, an electric car is a sustainable calling card and in addition, the additional tax rate is often lower than for a comparable gasoline car. In the case of the Ariya Engage, the additional charge is particularly attractive. In fact, the lease rate of the Ariya Engage is 549 euros per month, with a net addition from 263 euros per month. For that money, the list of standard equipment is quite long. Will you read along?

Nissan Ariya Engage SV: extra interesting for individuals

In addition to business drivers, individuals are also increasingly interested in electric driving. The Dutch government encourages switching to electric driving with the SEPP subsidy. If you buy a new electric car as an individual, you are eligible for a subsidy of 2,950 euros. However, the SEPP grant is subject to a number of requirements. One of them is that the car for which a subsidy is applied for cannot cost more than 45,000 euros.

That’s where the Nissan Ariya Engage SV comes in. No, “SV” in this case does not stand for “SuperVeloce,” but means “Special Version. It is a version that Nissan created specifically for the Dutch market. The Engage SV is based on the Engage in terms of equipment, but is available exclusively with a 63 kWh battery pack and in four colors: Ceramic Grey, Gunmetal Grey, Aurora Green and Pearl Black. The 87 kWh battery pack is not available if you order the Engage SV, but with a WLTP range of 404 kilometers, you may wonder if you really need the larger battery pack.

As an Engage SV, the Nissan Ariya costs 44,990 euros. This price makes it extra attractive to the private buyer. On top of that, SEPP subsidy of 2,950 euros can then be applied for. That makes the Nissan Ariya a particularly attractive offering when compared to the rest of this segment. For example, the starting price of the Skoda Enyaq iV is similar to that of the Nissan Ariya Engage SV, but the Skoda offers less rich standard equipment and a smaller range than the Nissan.

EV range expansion is just the beginning 

The Ariya is an important car in Nissan’s future plans. Customers are getting more and more choices. Nissan recently announced further model expansion to meet the growing demand for electrified vehicles. As many as 27 new electrified models and 19 new EVs are planned through fiscal 2030. This positions Nissan particularly well in Europe for an accelerated transition to an electrified future. At least with the Nissan Ariya Engage, the brand is already well-prepared for that electric future. For both individuals and business drivers, this EV offers great value for money: a good range, plenty of space and all that for a competitive purchase price or at a low monthly net additional tax rate. That combination justifiably makes the Nissan Ariya one of the most attractive EVs today.