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Green light: ZEEKR is coming to Europe, but with which models?

April 19, 2023


The story of ZEEKR began in China. The brand began delivery of its first product, the ZEEKR 001, in October 2021 and began delivery of the ZEEKR 009 MPV in January 2023. By the end of March 2023, ZEEKR had already delivered more than 93,000 cars. But which models are coming to Europe? To that question, we know the answer.


Among the first models available in Europe is the brand’s flagship ZEEKR 001. This is a luxury shooting brake with a range of about 600 km (depending on WLTP homologation). The ZEEKR X “urban SUV” is also coming our way. They will be available first in Sweden and the Netherlands by the end of 2023, with other countries soon to follow.


EV-specific SEA architecture.

The ZEEKR 001 and ZEEKR X are both designed based on the EV-specific SEA architecture. This is short for Sustainable Experience Architecture (SEA). The brand uses its own battery technology, battery management systems, electric motor technology and supply chain for electric cars. Much of the technology comes from Volvo and Polestar. Not surprisingly, too, the brand has design and R&D centers in Gothenburg, Sweden. The Chinese brand’s European team of more than 1,500 engineers and designers is already operational and has produced several successful models for the Geely Group.

Growth potential

Andy AN, CEO of ZEEKR, says, “Only two years ago, we unveiled our state-of-the-art electric car, the ZEEKR 001. With more than 93,000 already sold, customer response to our brand has been incredible. Since then, we have expanded our lineup with the ZEEKR 009 and now the ZEEKR X, both important to our growth potential. After the latest Series A financing, which raised $750 million, ZEEKR was valued at $13 billion. Building on that success, we look forward to launching our brand in Europe as an important step in our global strategy.”

Headquarters in Amsterdam

ZEEKR’s European headquarters will be located in Amsterdam. The management team will consist of professionals who have held senior positions at other premium and luxury vehicle manufacturers.

Spiros Fotinos, CEO of ZEEKR Europe, said, “European consumers are increasingly willing to switch to an EV. They are now more open than ever to new technology brands, especially those that focus purely on electric vehicles. With the resources, knowledge and experience at our disposal, ZEEKR is well positioned to offer industry-leading EVs, innovative service and an outstanding user experience that will make the transition to electric driving easier than ever, thus contributing to a more sustainable future.”

Zhejiang Geely Holding Group

Zhejiang Geely Holding Group (Geely Holding) is a global automotive group and owner of several well-known international automobile brands. The group’s activities cover the entire automotive value chain, from research, development and design to production, sales and service. Geely Holding was founded in 1986 in the city of Taizhou in China’s Zhejiang province by Eric Li, the company’s president.

Geely Holding launched its automotive business in 1997 and is now based in Hangzhou, China. Today, Geely Holding has several brands, including Geely Auto, Lynk & Co, ZEEKR, Geometry, Volvo Cars, Polestar, Lotus, London Electric Vehicle Company, Farizon Auto and Cao Cao Mobility.

In 2022, Geely Holding sold more than 2.3 million cars, with Volvo Cars’ global sales reaching 615,121 units and Geely Auto Group’s listed entity in Hong Kong reporting 1,432,988 units sold. Geely Holding employs more than 120,000 people worldwide and has been listed on the Fortune Global 500 for the past decade.

Timeline ZEEKR

ZEEKR’s website concerns