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Go to the hairdresser at the BMW Motorrad dealer, it’s possible!

March 30, 2022

Motorplaza Heerenveen has carried out a huge renovation and expansion in the past year after the acquisition of an adjacent building. The showroom now covers an area of no less than 6,000 m 2 , which contains the complete line-up of BMW Motorrad, plus accessories, motorcycle clothing and an outlet. The workshop has also been enlarged and renovated.

One of the largest BMW Motorrad dealers

The interior meets the BMW Motorrad ‘Point of Experience’ standards, including a barbershop and lunchroom. “Motorplaza Heerenveen is one of the largest motorcycle stores in the Benelux and one of the largest BMW Motorrad dealers worldwide,” said Tom Crooijmans, Head of BMW Motorrad Netherlands. “It is a ‘Point of Experience’, because motorcycling is not only about the product, but also about the experience. This is made even more tangible by this new showroom.”

Milestone: ‘Point of Experience’

The arrival of the first ‘Point of Experience’ in the Netherlands is a milestone that gives the strong market position of BMW Motorrad an extra shine. Anne Brons, CEO BMW Group Netherlands: “We have been the market leader in the Netherlands for twelve years with no fewer than 2,389 registrations and a market share of 15.58%. This upward trend continued vigorously in the first quarter of 2022 and we now record a market share of more than 15% again.”

Great start for BMW Motorrad

dr. Alexander Wehr, Vice President Customer, Brand, Sales BMW Motorrad, noted at the opening of Motorplaza Heerenveen that 2021 was the best year ever for BMW Motorrad, with the delivery of 194,261 BMW motorcycles and scooters worldwide. “The Dutch market is not the largest market for BMW Motorrad, but it is very solid with 12 years of market leadership. This is mainly due to an exceptionally professional dealer organisation. Motorplaza Heerenveen, the first BMW Motorrad ‘Point of Experience’ in the Netherlands, makes that clear.”

Open seven days a week

The new showroom in Heerenveen is open seven days a week, on weekdays from 9 a.m. to 6 p.m., on Saturdays from 9 a.m. to 5 p.m. and on Sundays from 1 p.m. to 5 p.m. Motorplaza Heerenveen is located at De Mars 24 in Heerenveen. The dealer also has a branch in Groningen at De Kielerbocht 57.