Zeekr opens luxury showroom in Amsterdam

Former Vroom & Dreesman building

The new retail space should strengthen the presence of the Zeekr brand in the Dutch capital. The luxury showroom is located on the city’s busiest shopping street in the former Vroom & Dreesman building at 164 Rokin. The location overlooks Rokin and is close to Amsterdam attractions such as the Rijksmuseum, Dam Square and the Royal Palace.

Providing exclusive brand experience

The location is designed to offer customers an exclusive brand experience. The property has been modernized in recent months while preserving and restoring its historic features, such as the distinctive glass facades on Kalverstraat and Rokin that have been completely renovated and replaced with insulated glass. The Zeekr Center Amsterdam constitutes the second showroom in Europe.

Like the Zeekr stores in China, the spacious location is the perfect showroom for the first two all-electric models to be offered in Europe. Those are the Zeekr 001 – a tall liftback – and the Zeekr X, a compact SUV.

Configuring vehicles

Customers can configure and order their vehicles on 4K touchscreens at the Zeekr Centre in Amsterdam, and Zeekr product experts will be on hand to demonstrate technologies in the vehicles, such as augmented-reality head-up displays, 5G connectivity and AI voice assistants. The store is also designed as a relaxing, exclusive space for customers, where they can spend time in a dedicated lounge, order coffee via a Zeekr app and browse through the collections of Zeekr merchandise and co-branded goods.

Zeekr Europe CEO, Spiros Fotinos, said, “The Netherlands is one of the most advanced EV markets in Europe, which is why we chose Amsterdam as the location for our new showroom. Amsterdam is also home to our European offices. This new Zeekr Center will allow people to experience for themselves everything that makes our luxury EVs and our customer experience second to none and will help accelerate the transition to electric mobility.”

Start of delivery of Zeekr vehicles in the Netherlands

The first Zeekr vehicles destined for customers in the Netherlands and Sweden will be delivered before the end of December. Germany is due early next year. Zeekr will expand its presence to most countries in Western Europe by 2026.