Ferrari Tailor Made: this is how Ferrari’s personalization department works

December 15, 2022

Ferrari Tailor Made

Ferrari’s super exclusive customization program, Tailor Made, was established in 2011. But the idea of this kind of personalization department for the very demanding Ferrari customer is actually much older. In fact, in the 1950s there was already the possibility of putting together your own unique Ferrari. In this, the customer could choose the interior materials and decorate a car according to their own wishes. There were several wood, leather and lacquer colors to choose from.

One-time options

Ferrari’s current personalization program actually works very similarly. A specialized design team is constantly working intensively to find new materials in order to assemble and manufacture the most unique Ferraris. While assembling a Tailor Made Ferrari, the customer is closely involved in the one-off project; from brainstorming the possibilities to actually choosing from the finely crafted details that result in a quintessential boyhood dream Ferrari. In doing so, the design team offers the guarantee that each element of the car is unique and will not be applied to another Ferrari from Tailor Made.

Maranallo

Putting together a Tailor Made Ferrari requires a visit to Maranello or Shanghai. Here all choices regarding materials are present and customers can feel, smell and eventually choose them. Once the options list is checked off, a virtual version of the assembled Ferrari is shown to the customer, and then once approved, the car goes into production. Pay first, of course…

Three style choices

When putting together a Tailor Made Ferrari, the client can choose from three different (basic) versions in terms of colors and design: Scuderia, Classica and Inedita. The Scuderia collection is inspired by the Italian brand’s Formula One successes. The materials offered are alcantara, suede and even kevlar. Everything within this style choice is focused on racing.

Classica

The Classica style emphasizes Ferrari’s classic lines, with a modern twist. Last is the Inedita style, which is actually the opposite of the Classica style. The colors offered can be described as bold and striking. A lot of carbon is used in combination with brightly colored stitching. Within this department, things can’t get crazy enough in terms of colors. It is possible to obtain handmade lacquer within all style choices. For example, if you want vertical striping over your Ferrari, this is simply possible with the Italians. Actually, anything is possible, as long as you put down enough money.