BMW has had a banner year

January 9, 2024

Electric cars

The appeal of the Bavarian brand seems stronger than ever before. Never before has the BMW Group sold so many cars as it did in 2023. Not only BMW itself, but also brands such as MINI and Rolls-Royce have had a fine year. What they will also be happy about in Munich is the fact that electric models are proving very popular. A total of 376,183 EVs were sold in 2023, representing solid growth of 74.4%. BMW is confident that growth in electric cars will continue. The brand’s goal is for one in five newly delivered vehicles to be fully electric by 2024, and by 2025 it should be as many as one in four.

Higher segment

Notable is the strong demand for higher price segment models, such as the BMW 7 Series and the colossal BMW X7. These models found eager demand in 2023. However, the most popular models are somewhat more compact: the BMW X1, BMW 3 Series and the BMW X3. The performance division – BMW M – also scored well last year. With 202,530 cars sold, up 14.3%, they achieved their best result ever. Models such as the M2, XM and M3 Touring are popular, but the best-selling M model is electric: the i4 M50.

MINI

MINI the playful and compact brand of the BMW Group, saw total sales of 295,474 vehicles in 2023, a modest growth of 0.9%. Notable is the 3.5% growth in all-electric MINI models. Of the nearly 300,000 MINIs sold, 45,261 were fully electric. The MINI Cooper SE – which has been on the market since 2020 – remains the absolute favorite.

Rolls-Royce

Rolls-Royce Motor Cars already had no complaints at all in 2023. With a record 6,032 luxury cars exiting the showroom, it was a year to frame for the British luxury brand. With the introduction of the all-electric Spectre, demand for Rolls-Royce models is expected to remain as high as ever.

Motorrad

Last but not least, BMW Motorrad, the motorcycle division of the BMW Group, concluded its centennial with a bang. With a record 209,257 motorcycles and scooters delivered in 2023, it was clearly celebration time in BMW’s two-wheeled world. The European, Asian, North American and Latin American regions performed particularly well, according to the brand.