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Alpine shows muscle: 7 models to come!

June 27, 2023

Alpine back since 2017

First, a review. Alpine was revived in 2017 with the arrival of the A110. But unfortunately, Alpine lacked future prospects. So it was time for a reorganization in 2021. Alpine became an independent Business Unit from then on.

A solid future plan is now on the table where Alpine shows its muscle not only in terms of new model introductions, but also in terms of internationalization. Because more people worldwide are going to learn about Alpine.

Model lineup aligned with new markets

The launch of new 100% electric models starting in 2024 will enable Alpine to increase its revenues, moving closer to its break-even goal from 2026. Starting in 2027, Alpine will begin to further expand its international footprint, supported by a model lineup tailored to new markets, including the United States. This continued rollout helps improve financial performance and brand equity.

Alpine

Alpine future plan: all in a row.

Seven new models

Finally, as indicated, Alpine comes with seven new models. These will all be on the market before 2030. What models are in the pipeline?

Alpine A110 more popular than ever

Almost seven years after its launch, the A110 is the best-selling sports car in France and among the top five sports cars in Europe. The order books are filled for more than seven months and sales are expected to pass 4,200 units in 2023. The current A110 still has a gasoline engine, but its successor will be 100% electric, aligned with Alpine’s future plans.

APP (Alpine Performance Platform)

The modular Alpine Performance Platform (APP) forms the basis of all future Alpine models. Thanks to the modular nature of APP, the platform for the future electric A110 can be adjusted in length and width as needed. APP also serves as the basis for a roadster based on the A110 and the new A310, a four-seat sports coupe. In addition to the APP platform, Alpine is also developing its own technologies for its exclusive sports models, such as an internal combustion hydrogen engine or ADM (Alpine Dynamic Module).

International expansion Alpine

Laurent Rossi, CEO of Alpine, said: “This expanded lineup of sports cars will strengthen our market share in our key markets in Europe and Japan. They will boost our international growth, especially in the United States and Asia, where our new models will go on sale from 2027. Our goal is to grow from a niche segment brand to a full-fledged global brand. By combining a larger product range with international expansion, we aim to achieve an operating margin of more than 10% by 2030.”

Luca de Meo, Renault Group CEO, said: “Alpine is the brand for lovers of motorsports and state-of-the-art technology. The focus is on excellence. Just two years ago, Alpine was at a dead end and lacked clear perspectives. Since then, we have made Alpine a full-fledged car manufacturer, with outstanding assets: a top-class technical center, unique manufacturing expertise, a growing distribution network. Moreover, Alpine’s entry into F1 prepares the company to reach new heights, giving the brand the recognition befitting the pinnacle of motorsport.”

Alpine has nearly 2,000 employees, 140 retail outlets and five design and manufacturing facilities.