{"id":165140,"date":"2025-10-28T11:00:30","date_gmt":"2025-10-28T11:00:30","guid":{"rendered":"https:\/\/all-car-news.com\/une-etude-montre-le-nombre-absurde-de-clients-que-tesla-a-perdus-a-cause-des-declarations-politiques-delon-musk\/"},"modified":"2025-10-28T11:00:30","modified_gmt":"2025-10-28T11:00:30","slug":"une-etude-montre-le-nombre-absurde-de-clients-que-tesla-a-perdus-a-cause-des-declarations-politiques-delon-musk","status":"publish","type":"post","link":"https:\/\/all-car-news.com\/fr\/une-etude-montre-le-nombre-absurde-de-clients-que-tesla-a-perdus-a-cause-des-declarations-politiques-delon-musk\/","title":{"rendered":"Une \u00e9tude montre le nombre absurde de clients que Tesla a perdus \u00e0 cause des d\u00e9clarations politiques d’Elon Musk."},"content":{"rendered":"

H\u00e9ros technologique<\/h2>\n

Jusqu’en 2022, Tesla \u00e9tait la marque de l’innovation et de la durabilit\u00e9. Elon Musk, PDG de Tesla, jouissait d’une grande popularit\u00e9, en particulier aupr\u00e8s des acheteurs progressistes. Mais les choses ont chang\u00e9 lorsque Musk a pris le contr\u00f4le de Twitter (aujourd’hui X) en octobre 2022 et a commenc\u00e9 \u00e0 s’impliquer de plus en plus dans la politique. Ses d\u00e9clarations, l’autorisation de voix d’extr\u00eame droite sur sa plateforme et son soutien ouvert \u00e0 Donald Trump ont pouss\u00e9 de nombreux conducteurs fid\u00e8les de Tesla \u00e0 abandonner. <\/p>\n

Les chiffres sont douloureusement clairs<\/h2>\n

Des chercheurs de Yale et du NBER ont analys\u00e9 les chiffres des ventes de voitures aux \u00c9tats-Unis entre 2020 et 2025 et ont constat\u00e9 une tendance claire : dans les r\u00e9gions d\u00e9mocrates, les ventes de Tesla se sont effondr\u00e9es, tandis que les r\u00e9gions r\u00e9publicaines n’ont pas rattrap\u00e9 leur retard. Selon les chercheurs, les ventes auraient \u00e9t\u00e9 sup\u00e9rieures de 67 \u00e0 83 % si Musk n’avait pas \u00e9t\u00e9 aussi politique. Cela repr\u00e9sente entre 1 et 1,26 million de ventes manqu\u00e9es, et ce rien qu’aux \u00c9tats-Unis. <\/p>\n

De Tesla \u00e0 Kia et Hyundai<\/h2>\n

La plupart des acheteurs d\u00e9\u00e7us de Tesla n’ont pas repris le volant d’une voiture \u00e0 essence, mais ont simplement choisi une autre voiture \u00e9lectrique. Hyundai, Kia, Ford et Rivian, en revanche, ont vu leurs ventes s’envoler. Selon l’\u00e9tude, ces marques ont b\u00e9n\u00e9fici\u00e9 d’une croissance de 17 \u00e0 22 % gr\u00e2ce \u00e0 ce que les chercheurs appellent \u00ab\u00a0l’effet partisan Musk\u00a0\u00bb. En d’autres termes : Les tweets de Musk \u00e9taient de la publicit\u00e9 gratuite – mais pour la concurrence. <\/p>\n

Pas de nouveaux fans \u00e0 droite<\/h2>\n

Ceux qui pensent que Musk a gagn\u00e9 de nouveaux fans de Tesla parmi les r\u00e9publicains gr\u00e2ce \u00e0 ses d\u00e9clarations politiques se trompent. Les enqu\u00eates montrent qu’il s’est surtout ali\u00e9n\u00e9 les acheteurs d\u00e9mocrates, alors qu’il n’a pratiquement pas gagn\u00e9 de nouveaux clients du c\u00f4t\u00e9 droit de l’\u00e9chiquier politique. Parmi les \u00e9lecteurs conservateurs, l’int\u00e9r\u00eat pour Tesla reste tr\u00e8s limit\u00e9, selon l’enqu\u00eate. <\/p>\n

Dommages dans le portefeuille<\/h2>\n

Les d\u00e9g\u00e2ts ne se limitent pas \u00e0 l’image. Les projets de nouvelles usines – comme celle de Mexico – ont \u00e9t\u00e9 mis en veilleuse et les lignes de production existantes ne tournent qu’\u00e0 environ 60 % de leur capacit\u00e9. En outre, le Cybertruck, annonc\u00e9 comme une r\u00e9volution sur roues, s’av\u00e8re \u00eatre un \u00e9chec cuisant. <\/p>\n

L’enqu\u00eate ne porte que sur le march\u00e9 am\u00e9ricain, mais Tesla ne se porte pas bien non plus en Europe. Si la Model Y a de nouveau \u00e9t\u00e9 la voiture la plus vendue sur le continent en septembre, les ventes ont diminu\u00e9 de pr\u00e8s de 10 % par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente. Aux Pays-Bas, la Model Y <\/a>est \u00e9galement en t\u00eate de liste, mais l\u00e0 aussi, les ventes ont fortement chut\u00e9 : 44,4 % de moins que l’ann\u00e9e derni\u00e8re. <\/p>\n

TESLA MODEL Y 2025 : les CRITIQUES bien \u00e9cout\u00e9s ! – WALKA<\/a>R<\/a>OUND – AutoRAI TV<\/a><\/p>\n

\n
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