{"id":143157,"date":"2024-02-19T08:21:00","date_gmt":"2024-02-19T08:21:00","guid":{"rendered":"https:\/\/all-car-news.com\/il-sagit-du-nouveau-patron-du-design-daudi-il-a-travaille-auparavant-pour-ford-kia-et-jlr\/"},"modified":"2024-02-19T08:21:00","modified_gmt":"2024-02-19T08:21:00","slug":"il-sagit-du-nouveau-patron-du-design-daudi-il-a-travaille-auparavant-pour-ford-kia-et-jlr","status":"publish","type":"post","link":"https:\/\/all-car-news.com\/fr\/il-sagit-du-nouveau-patron-du-design-daudi-il-a-travaille-auparavant-pour-ford-kia-et-jlr\/","title":{"rendered":"Il s&rsquo;agit du nouveau patron du design d&rsquo;Audi : il a travaill\u00e9 auparavant pour Ford, Kia et JLR."},"content":{"rendered":"<h2>A travaill\u00e9 pour diff\u00e9rentes marques automobiles<\/h2>\n<p>M. Frascella, ancien \u00e9l\u00e8ve de l&rsquo;Instituto d&rsquo;Arte Applicata &amp; Design de Turin, a commenc\u00e9 sa carri\u00e8re chez Bertone. Apr\u00e8s avoir occup\u00e9 divers postes au sein de Ford Motor Company et de Kia, M. Frascella (52 ans) travaille chez Jaguar Land Rover depuis 2011, derni\u00e8rement en tant que responsable du design pour les deux marques.<\/p>\n<h2>Cr\u00e9er des voitures sans d\u00e9tails inutiles<\/h2>\n<p>\u00ab\u00a0Le fait de pouvoir rejoindre Audi est tr\u00e8s sp\u00e9cial pour moi. Je suis tr\u00e8s honor\u00e9 d&rsquo;occuper le poste de directeur de la cr\u00e9ation et de diriger une \u00e9quipe aussi talentueuse pour fa\u00e7onner l&rsquo;avenir d&rsquo;Audi. Pour moi, la simplicit\u00e9 est l&rsquo;essence m\u00eame du design. Je consid\u00e8re que ma mission est de cr\u00e9er des voitures sans d\u00e9tails inutiles, qui ne suivent pas simplement une tendance. Notre objectif est de d\u00e9velopper un langage de conception intemporel et raffin\u00e9 pour Audi\u00a0\u00bb, a d\u00e9clar\u00e9 Massimo Frascella.<\/p>\n<h2>Nouvelle orientation du design<\/h2>\n<p>Sous la direction de Massimo Frascella, Audi trace la voie vers les prochaines g\u00e9n\u00e9rations de mod\u00e8les. Par cons\u00e9quent, l&rsquo;innovation technologique dans tous les segments aura une plus grande influence sur la conception et la fonctionnalit\u00e9. C&rsquo;est pourquoi Audi a r\u00e9cemment r\u00e9organis\u00e9 son d\u00e9partement de design et le directeur du design est directement rattach\u00e9 au PDG. Le design a toujours \u00e9t\u00e9 l&rsquo;une des valeurs fondamentales d&rsquo;Audi.<\/p>\n<figure class=\"wp-block-image size-content\"><img decoding=\"async\" loading=\"lazy\" width=\"1140\" height=\"737\" src=\"https:\/\/autorai.nl\/wp-content\/uploads\/2024\/02\/Massimo-Frascella-audi-1140x737.jpg\" alt=\"Massimo Frascella\" class=\"wp-image-174572\"><\/figure>\n<h2>Identit\u00e9 de la marque<\/h2>\n<p>\u00c0 l&rsquo;\u00e8re de la transformation technologique, le concept \u00ab\u00a0Vorsprung durch Technik\u00a0\u00bb devrait devenir encore plus visible et tangible dans les futurs mod\u00e8les d&rsquo;Audi. Le travail de Massimo Frascella consiste \u00e0 s&rsquo;assurer que les nouveaux mod\u00e8les continuent d&rsquo;exsuder l&rsquo;identit\u00e9 de la marque Audi, avec un design imm\u00e9diatement reconnaissable mais stimulant.<\/p>\n<h2>Visage de famille<\/h2>\n<p>Marc Lichte dirige Audi Design depuis 2014. Il \u00e9tait responsable en dernier ressort du studio de design ext\u00e9rieur. Sous la direction de Lichte, Audi a lanc\u00e9 des mod\u00e8les \u00e0 succ\u00e8s et les premi\u00e8res voitures \u00e9lectriques d&rsquo;Audi sont apparues sur les routes : les gammes Audi e-tron, e-tron GT et Q4. Gernot D\u00f6llner, PDG d&rsquo;Audi : \u00ab\u00a0Avec son \u00e9quipe, Marc Lichte a ouvert la voie \u00e0 l&rsquo;\u00e8re de la mobilit\u00e9 \u00e9lectrique pour Audi. Nous sommes tr\u00e8s reconnaissants \u00e0 Marc pour sa cr\u00e9ativit\u00e9, \u00e0 laquelle Audi doit son visage familial depuis plus d&rsquo;une d\u00e9cennie.\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"A travaill\u00e9 pour diff\u00e9rentes marques automobiles Frascella, ancien \u00e9l\u00e8ve de l'Instituto d'Arte Applicata &amp; Design de Turin, a commenc\u00e9 sa\u2026","protected":false},"author":0,"featured_media":143147,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[127],"tags":[],"class_list":["post-143157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles-de-voiture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Il s&#039;agit du nouveau patron du design d&#039;Audi : il a travaill\u00e9 auparavant pour Ford, Kia et JLR. - All cars news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/all-car-news.com\/fr\/il-sagit-du-nouveau-patron-du-design-daudi-il-a-travaille-auparavant-pour-ford-kia-et-jlr\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il s&#039;agit du nouveau patron du design d&#039;Audi : il a travaill\u00e9 auparavant pour Ford, Kia et JLR. - All cars news\" \/>\n<meta property=\"og:description\" content=\"A travaill\u00e9 pour diff\u00e9rentes marques automobiles Frascella, ancien \u00e9l\u00e8ve de l&#039;Instituto d&#039;Arte Applicata &amp; Design de Turin, a commenc\u00e9 sa carri\u00e8re chez Bertone. Apr\u00e8s avoir occup\u00e9 divers postes au sein de Ford Motor Company et de Kia, M. Frascella (52 ans) travaille chez Jaguar Land Rover depuis 2011, derni\u00e8rement en tant que responsable du design pour les deux marques. 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