{"id":133835,"date":"2023-03-30T11:40:44","date_gmt":"2023-03-30T11:40:44","guid":{"rendered":"https:\/\/all-car-news.com\/ces-marques-ont-les-clients-les-plus-fideles\/"},"modified":"2023-03-30T11:40:44","modified_gmt":"2023-03-30T11:40:44","slug":"ces-marques-ont-les-clients-les-plus-fideles","status":"publish","type":"post","link":"https:\/\/all-car-news.com\/fr\/ces-marques-ont-les-clients-les-plus-fideles\/","title":{"rendered":"Ces marques ont les clients les plus fid\u00e8les"},"content":{"rendered":"

Fid\u00e9lit\u00e9 \u00e0 la marque<\/h2>\n

Les constructeurs automobiles doivent d\u00e9ployer beaucoup d’efforts pour d\u00e9tourner un client d’une autre marque. Les constructeurs esp\u00e8rent donc que les clients existants choisiront \u00e0 nouveau leur marque pour leur prochaine voiture. Le magazine allemand Automobilwoche a fait appel \u00e0 la soci\u00e9t\u00e9 d’analyse de march\u00e9 Dataforce pour savoir quelles marques ont les clients les plus fid\u00e8les. L’\u00e9tude n’a port\u00e9 que sur les acheteurs priv\u00e9s.  <\/p>\n

Dacia et Toyota<\/h2>\n

Dans l’enqu\u00eate, Dacia<\/a> et Toyota occupent respectivement les deuxi\u00e8me et troisi\u00e8me places. Les clients de Dacia font preuve d’une fid\u00e9lit\u00e9 \u00e0 la marque remarquablement \u00e9lev\u00e9e. Sans surprise, ils obtiennent une voiture neuve pour le prix d’une voiture d’occasion. Ils ne peuvent pas obtenir cela d’une autre marque et restent donc fid\u00e8les \u00e0 la marque. Pr\u00e8s de 74 % des clients de Dacia restent fid\u00e8les \u00e0 la marque pour leur prochain achat. Toyota est en troisi\u00e8me position avec un pourcentage de fid\u00e9lit\u00e9 de la client\u00e8le d’un peu moins de 60 %. Les chercheurs allemands expliquent cela principalement par le fait que Toyota s’adresse \u00e0 un groupe cible plus \u00e2g\u00e9. Parmi les clients de plus de 75 ans, 75 % restent fid\u00e8les \u00e0 la marque.<\/p>\n

Tesla<\/h2>\n

Le grand gagnant est Tesla. Le grand leader, Elon Musk, a beau faire des tours de passe-passe, les clients restent fid\u00e8les \u00e0 la marque. La marque est de loin le facteur de retour le plus important. Un pourcentage impressionnant de 86,6 % des clients qui ont achet\u00e9 une nouvelle voiture chez Tesla au cours de l’ann\u00e9e \u00e9coul\u00e9e ont choisi cette marque pour leur prochaine voiture. <\/p>\n

Lire aussi : Pourquoi il est inutile de freiner \u00e0 cause de ces myst\u00e9rieux radars<\/a><\/p>\n<\/p>\n

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\n

Pourquoi il est inutile de freiner pour \u00e9viter ces myst\u00e9rieux radars<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"Fid\u00e9lit\u00e9 \u00e0 la marque Les constructeurs automobiles doivent d\u00e9ployer beaucoup d'efforts pour d\u00e9tourner un client d'une autre marque. Les constructeurs\u2026","protected":false},"author":0,"featured_media":133789,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131],"tags":[],"class_list":["post-133835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fond"],"acf":[],"yoast_head":"\nCes marques ont les clients les plus fid\u00e8les - All cars news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/all-car-news.com\/fr\/ces-marques-ont-les-clients-les-plus-fideles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ces marques ont les clients les plus fid\u00e8les - All cars news\" \/>\n<meta property=\"og:description\" content=\"Fid\u00e9lit\u00e9 \u00e0 la marque Les constructeurs automobiles doivent d\u00e9ployer beaucoup d'efforts pour d\u00e9tourner un client d'une autre marque. 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