{"id":125850,"date":"2022-10-28T17:32:00","date_gmt":"2022-10-28T17:32:00","guid":{"rendered":"https:\/\/all-car-news.com\/fin-de-lhistoire-pour-seat-non-le-groupe-vw-pense-avoir-une-solution\/"},"modified":"2022-10-28T17:32:00","modified_gmt":"2022-10-28T17:32:00","slug":"fin-de-lhistoire-pour-seat-non-le-groupe-vw-pense-avoir-une-solution","status":"publish","type":"post","link":"https:\/\/all-car-news.com\/fr\/fin-de-lhistoire-pour-seat-non-le-groupe-vw-pense-avoir-une-solution\/","title":{"rendered":"Fin de l’histoire pour SEAT ? Non, le groupe VW pense avoir une solution"},"content":{"rendered":"

SEAT a de l’avenir !<\/h2>\n

Chez des marques comme Volkswagen, Skoda, Audi et m\u00eame Porsche, il y a des feux d’artifice. Les marques lancent r\u00e9guli\u00e8rement de nouveaux mod\u00e8les. Avec SEAT, c’est un cas diff\u00e9rent. Depuis la s\u00e9paration de Cupra – d\u00e9sormais une marque ind\u00e9pendante au sein du groupe Volkswagen – il y a eu tr\u00e8s peu de nouvelles chez SEAT. Pourtant, SEAT n’a pas \u00e9t\u00e9 radi\u00e9e. La marque a un avenir. Et SEAT ne se porte pas si mal du tout.<\/p>\n

Les SUV de SEAT en demande<\/h2>\n

Vous avez lu plus t\u00f4t sur ce site un article sur le fait que SEAT avait produit son millioni\u00e8me SUV<\/a>, six ans seulement apr\u00e8s l’introduction du premier mod\u00e8le. En 2021, avec 192 100 unit\u00e9s, les SEAT Arona, Ateca et Tarraco repr\u00e9sentaient d\u00e9j\u00e0 49 % des ventes mondiales de SEAT, l’Arona \u00e9tant le best-seller absolu de la gamme SUV de SEAT. Malgr\u00e9 le succ\u00e8s des SUV de SEAT, les ventes de la marque baissent. Cela s’explique \u00e9galement par le fait que la marque est \u00e0 la tra\u00eene dans la marche des VE du groupe Volkswagen.<\/p>\n

\"Gamme<\/figure>\n

La r\u00e9invention de SEAT<\/h2>\n

Cupra a en quelque sorte repris ce r\u00f4le \u00e0 SEAT. Thomas Sch\u00e4fer d\u00e9clare dans une interview \u00e0 British Autocar<\/a> les suivantes : \u00ab\u00a0Cupra est l’avenir de SEAT. Cupra est la r\u00e9invention de SEAT et passe \u00e0 l’\u00e9lectrification beaucoup plus rapidement. Nous travaillons toujours sur un plan pour le SEAT. Pour l’instant, tout va bien jusqu’en 2028 ou 2029. SEAT est notamment une marque d’entr\u00e9e de gamme pour les jeunes clients. La marque est populaire en Europe, notamment en Espagne, au Royaume-Uni et en Autriche.\u00a0\u00bb <\/p>\n

SEAT, une marque de mobilit\u00e9<\/h2>\n

Bien, mais alors quel est le plan pour SEAT ? Selon M. Sch\u00e4fer, nous devrions plut\u00f4t nous orienter vers une marque de mobilit\u00e9. L’accent est donc mis non seulement sur les voitures, mais aussi sur d’autres produits, comme les scooters \u00e9lectriques (Mo 125). D’autres produits pr\u00e9sentent \u00e9galement un int\u00e9r\u00eat, comme la Minimo, un v\u00e9hicule urbain compact enti\u00e8rement \u00e9lectrique. De cette mani\u00e8re, SEAT reste unique au sein du groupe Volkswagen, sans se frotter \u00e0 des marques comme Skoda.<\/p>\n

La Cupra n’est pas encore un acteur important<\/h2>\n

Pour l’instant, selon M. Sch\u00e4fer, Cupra n’est \u00a0\u00bb pas un acteur de volume \u00ab\u00a0, mais la marque a \u00a0\u00bb un positionnement pointu \u00a0\u00bb au sein du groupe, attirant surtout les jeunes acheteurs.<\/p>\n","protected":false},"excerpt":{"rendered":"SEAT a de l'avenir ! Avec des marques comme Volkswagen, Skoda, Audi et m\u00eame Porsche, il y a de quoi\u2026","protected":false},"author":0,"featured_media":125836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,216,127],"tags":[],"class_list":["post-125850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fond","category-interview-fr","category-nouvelles-de-voiture"],"acf":[],"yoast_head":"\nFin de l'histoire pour SEAT ? 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