{"id":164828,"date":"2025-09-30T11:41:11","date_gmt":"2025-09-30T11:41:11","guid":{"rendered":"https:\/\/all-car-news.com\/cadillac-formula-1-team-gets-unique-sponsor-with-a-special-story\/"},"modified":"2025-09-30T11:41:11","modified_gmt":"2025-09-30T11:41:11","slug":"cadillac-formula-1-team-gets-unique-sponsor-with-a-special-story","status":"publish","type":"post","link":"https:\/\/all-car-news.com\/en\/cadillac-formula-1-team-gets-unique-sponsor-with-a-special-story\/","title":{"rendered":"Cadillac Formula 1 Team gets unique sponsor with a special story"},"content":{"rendered":"<h2>American legends on the world stage<\/h2>\n<p>The Cadillac Formula 1 Team emerges from a collaboration between TWG Motorsports and General Motors. Jim Beam adds a touch of American tradition. Together, the brands aim to bring the sport closer to fans, both on and off the track.  <\/p>\n<h2>A story with history<\/h2>\n<p>The story of Jim Beam and Cadillac began nearly a century ago. Every night, Jim Beam &#8211; the legendary founder &#8211; took home a Mason jar containing his secret yeast, the beating heart of his recipe. Invariably, he placed it next to him on the passenger seat of his Cadillac. In this way, he protected the precious ingredient from fire and dehydration. Now, seven generations later, Master Distiller Fred Noe still drives Cadillac &#8211; a silent tribute to the car that secured the family legacy. So the link to Cadillac was always there.     <\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1920\" height=\"1200\" src=\"https:\/\/autorai.nl\/wp-content\/uploads\/2025\/09\/Jim-Beam-x-Cadillac-Formula-1_1.png\" alt=\"Jim Beam in partnership with Cadillac Formula 1 Team\" class=\"wp-image-209024\"><\/figure>\n<h2>More than a logo on the car<\/h2>\n<p>The partnership focuses not only on branding, but also on fan experiences, campaigns around responsible drinking and activations in retail and hospitality. &#8220;Whether racing or making bourbon, success is all about teamwork,&#8221; states Rashidi Hodari, managing director of James B. Beam Distilling Co. <\/p>\n<p>Dan Towriss, CEO of the Cadillac Formula 1 Team, adds: &#8220;We want to bring fans into this adventure from day one. Formula One is more than sport. It is technology, culture and community. With Jim Beam as a partner, we continue to build on that story.&#8221;<\/p>\n<figure class=\"wp-block-image size-content\"><img decoding=\"async\" loading=\"lazy\" width=\"1140\" height=\"641\" src=\"https:\/\/autorai.nl\/wp-content\/uploads\/2025\/09\/Jim-Beam-x-Cadillac-Formula-1_2-1140x641.jpg\" alt=\"\" class=\"wp-image-209023\"><\/figure>\n<h2>Jim Beam shows up in more places<\/h2>\n<p>Jim Beam, by the way, has had a presence in sports and music for years. The brand already showed itself in the NFL (Kansas City Chiefs, Dallas Cowboys), MLB (LA Dodgers), U.S. Soccer, the Indianapolis 500 and NASCAR, as well as internationally at Dick Johnson Racing in Australia. The slogan reads &#8220;Best Enjoyed Together, Best Enjoyed Responsibly. Jim Beam is the world&#8217;s best-selling bourbon, made by eight generations of family distillers since 1795.   <\/p>\n<h2>Cadillac Formula 1 Team<\/h2>\n<p>The Cadillac Formula 1 Team is a specialized racing team that will compete in the FIA Formula 1 World Championship. With support from TWG Motorsports and General Motors, the team has bases in Fishers, Indiana (US); Charlotte, North Carolina (US); and Silverstone, Northamptonshire (UK). As mentioned, the team will debut in 2026.  <\/p>\n","protected":false},"excerpt":{"rendered":"American legends on the world stage The Cadillac Formula 1 Team emerges from a collaboration between TWG Motorsports and General&hellip;","protected":false},"author":0,"featured_media":158204,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93,96],"tags":[],"class_list":["post-164828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-car-news","category-formula-1"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cadillac Formula 1 Team gets unique sponsor with a special story - All cars news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/all-car-news.com\/en\/cadillac-formula-1-team-gets-unique-sponsor-with-a-special-story\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cadillac Formula 1 Team gets unique sponsor with a special story - All cars news\" \/>\n<meta property=\"og:description\" content=\"American legends on the world stage The Cadillac Formula 1 Team emerges from a collaboration between TWG Motorsports and General Motors. Jim Beam adds a touch of American tradition. Together, the brands aim to bring the sport closer to fans, both on and off the track. 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