{"id":136327,"date":"2023-06-06T11:31:25","date_gmt":"2023-06-06T11:31:25","guid":{"rendered":"https:\/\/all-car-news.com\/jaguar-land-rover-unveils-new-brand-identity\/"},"modified":"2023-06-06T11:31:25","modified_gmt":"2023-06-06T11:31:25","slug":"jaguar-land-rover-unveils-new-brand-identity","status":"publish","type":"post","link":"https:\/\/all-car-news.com\/en\/jaguar-land-rover-unveils-new-brand-identity\/","title":{"rendered":"Jaguar Land Rover unveils new brand identity"},"content":{"rendered":"<h2>JLR<\/h2>\n<p>It&#8217;s a little confusing at times. So is a Range Rover a model, a brand or both? A Land Rover Range Rover does not have a nice mouth and a Land Rover Range Rover Evoque certainly does not. Jaguar Land Rover (JLR) is now creating clarity with some new logos.  <\/p>\n<figure class=\"wp-block-image size-content\"><img decoding=\"async\" loading=\"lazy\" width=\"1140\" height=\"641\" src=\"https:\/\/autorai.nl\/wp-content\/uploads\/2023\/06\/image001-3-1140x641.jpg\" alt=\"\" class=\"wp-image-160444\"><\/figure>\n<p>As the next step within the&nbsp;Reimagine strategy, JLR is applying a House of Brands concept. This enhances the uniqueness of the Range Rover, Defender, Discovery and Jaguar brands. In unveiling its new corporate identity, JLR confirmed that the Land Rover brand remains an important part of the company&#8217;s DNA. The Land Rover logo, which is world-famous and has much historical value, will continue to be present on cars, websites, social media and dealer websites. With that, it remains the foundation of the top Range Rover, Defender and Discovery brands.<\/p>\n<h2>2030<\/h2>\n<p>Jaguar Land Rover (JLR) will reposition itself as a manufacturer of modern luxury cars by 2030, with electrification at the forefront. At the same time, the company is also taking steps to achieve financial goals. For fiscal year 2025, the company should return to net profitability and for 2026 it should return to double-digit operating income (EBIT).<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<\/div>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"JLR It's a bit confusing sometimes. So is a Range Rover a model, a brand or both? A Land Rover&hellip;","protected":false},"author":0,"featured_media":136275,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94,93],"tags":[],"class_list":["post-136327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-background-en","category-car-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jaguar Land Rover unveils new brand identity - All cars news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/all-car-news.com\/en\/jaguar-land-rover-unveils-new-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jaguar Land Rover unveils new brand identity - All cars news\" \/>\n<meta property=\"og:description\" content=\"JLR It&#039;s a bit confusing sometimes. So is a Range Rover a model, a brand or both? A Land Rover Range Rover does not have a nice mouth and a Land Rover Range Rover Evoque certainly does not. Jaguar Land Rover (JLR) is now creating clarity with some new logos. As the next step in its&nbsp;Reimagine strategy, JLR is fitting a [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/all-car-news.com\/en\/jaguar-land-rover-unveils-new-brand-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"All cars news\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T11:31:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/autorai.nl\/wp-content\/uploads\/2023\/06\/image001-3-1140x641.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/all-car-news.com\/en\/jaguar-land-rover-unveils-new-brand-identity\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/all-car-news.com\/en\/jaguar-land-rover-unveils-new-brand-identity\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Jaguar Land Rover unveils new brand identity\",\"datePublished\":\"2023-06-06T11:31:25+00:00\",\"dateModified\":\"2023-06-06T11:31:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/all-car-news.com\/en\/jaguar-land-rover-unveils-new-brand-identity\/\"},\"wordCount\":203,\"publisher\":{\"@id\":\"https:\/\/all-car-news.com\/en\/#organization\"},\"articleSection\":[\"Background\",\"car news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/all-car-news.com\/en\/jaguar-land-rover-unveils-new-brand-identity\/\",\"url\":\"https:\/\/all-car-news.com\/en\/jaguar-land-rover-unveils-new-brand-identity\/\",\"name\":\"Jaguar Land Rover unveils new brand identity - All cars news\",\"isPartOf\":{\"@id\":\"https:\/\/all-car-news.com\/en\/#website\"},\"datePublished\":\"2023-06-06T11:31:25+00:00\",\"dateModified\":\"2023-06-06T11:31:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/all-car-news.com\/en\/jaguar-land-rover-unveils-new-brand-identity\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/all-car-news.com\/en\/jaguar-land-rover-unveils-new-brand-identity\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/all-car-news.com\/en\/jaguar-land-rover-unveils-new-brand-identity\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/all-car-news.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jaguar Land Rover unveils new brand identity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/all-car-news.com\/en\/#website\",\"url\":\"https:\/\/all-car-news.com\/en\/\",\"name\":\"All cars news\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/all-car-news.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/all-car-news.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/all-car-news.com\/en\/#organization\",\"name\":\"All cars news\",\"url\":\"https:\/\/all-car-news.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/all-car-news.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/all-car-news.com\/wp-content\/uploads\/2022\/02\/CMYK-AllCarNews_LANDSCAPE_300px-1.png\",\"contentUrl\":\"https:\/\/all-car-news.com\/wp-content\/uploads\/2022\/02\/CMYK-AllCarNews_LANDSCAPE_300px-1.png\",\"width\":300,\"height\":100,\"caption\":\"All cars news\"},\"image\":{\"@id\":\"https:\/\/all-car-news.com\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jaguar Land Rover unveils new brand identity - All cars news","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/all-car-news.com\/en\/jaguar-land-rover-unveils-new-brand-identity\/","og_locale":"en_US","og_type":"article","og_title":"Jaguar Land Rover unveils new brand identity - All cars news","og_description":"JLR It's a bit confusing sometimes. 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