{"id":125846,"date":"2022-10-28T17:32:00","date_gmt":"2022-10-28T17:32:00","guid":{"rendered":"https:\/\/all-car-news.com\/end-of-story-for-seat-no-vw-group-thinks-it-has-solution\/"},"modified":"2022-10-28T17:32:00","modified_gmt":"2022-10-28T17:32:00","slug":"end-of-story-for-seat-no-vw-group-thinks-it-has-solution","status":"publish","type":"post","link":"https:\/\/all-car-news.com\/en\/end-of-story-for-seat-no-vw-group-thinks-it-has-solution\/","title":{"rendered":"End of story for SEAT? No, VW Group thinks it has solution"},"content":{"rendered":"

SEAT has a future!<\/h2>\n

With brands like Volkswagen, Skoda, Audi and even Porsche, there are fireworks. The brands launch new models with regularity. With SEAT, this is a different case. Since the separation from Cupra – now an independent brand within Volkswagen Group – there has been very little news at SEAT. Yet SEAT has not been written off. The brand has a future. And SEAT is not doing that badly at all.<\/p>\n

SUVs from SEAT in demand<\/h2>\n

Earlier you read an article on this website about SEAT having produced its 1 millionth SUV<\/a>, just six years after the introduction of the first model. By 2021, the SEAT Arona, Ateca and Tarraco already accounted for 49% of SEAT’s global sales with 192,100 units, with the Arona the absolute best-seller in SEAT’s SUV range. Despite the success of SEAT SUVs, the brand’s sales do decline. This is also because the brand is lagging behind the Volkswagen Group’s EV march.<\/p>\n

\"SEAT<\/figure>\n

Reinvention of SEAT<\/h2>\n

Cupra has somewhat taken over that role from SEAT. Thomas Sch\u00e4fer says in an interview with British Autocar<\/a> the following: “Cupra is the future of SEAT. Cupra is the reinvention of SEAT and is moving much faster to electrification. We are still working on a plan for SEAT. For now, everything is fine until 2028 or 2029. SEAT is particularly an entry-level brand for young customers. The brand is popular in Europe, especially in Spain, the United Kingdom and Austria.” <\/p>\n

SEAT as a mobility brand<\/h2>\n

Nice, but then what is the plan for SEAT? According to Sch\u00e4fer, we should look more in the direction of a mobility brand. So not only a focus on cars, but also on other products, such as electric scooters (Mo 125). Other products of interest include the Minimo, an all-electric, compact urban vehicle. In this way, SEAT is still unique within the Volkswagen Group, without biting with brands like Skoda.<\/p>\n

Cupra not yet a volume player<\/h2>\n

Currently, according to Sch\u00e4fer, Cupra is “not a volume player,” but the brand does have “a sharp positioning” within the group, attractive especially to younger buyers.<\/p>\n","protected":false},"excerpt":{"rendered":"SEAT has a future! In brands such as Volkswagen, Skoda, Audi and even Porsche, there are fireworks. The brands launch…","protected":false},"author":0,"featured_media":125835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94,93,105],"tags":[],"class_list":["post-125846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-background-en","category-car-news","category-interview-en"],"acf":[],"yoast_head":"\nEnd of story for SEAT? 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