Triumph Bonneville for Elvis fans

Elvis’ introduction to Triumph Motorcycles happened in 1965. That was during a break from filming when he spent time with his closest friends, better known as the “Memphis Mafia,” at his villa in Bel Air. His friend Jerry Schilling had ordered a new Triumph T120. Elvis took it for a spin and was impressed. When he returned he told his manager Alan Fortis, “Order one for all the boys, but we have to have them by tonight!” And it succeeded.

Signature of Elvis Presley

This story prompted the release of the Triumph Bonneville T120 Elvis Presley Limited Edition, featuring a beautiful Carnival Red livery and full of fun gold details. These include gold lettering and Elvis Presley’s signature prominently displayed on the tank and sides. Or the subtle “Taking Care of Business in a Flash” emblem, which also adorned the necklace Elvis gave to the members of his Memphis Mafia.

Triump and charity

The story behind the Memphis Mafia is not what you think. The club was certainly not criminally minded, but rather put effort into good causes. The Memphis Mafia story inspired a one-of-a-kind “Elvis Presley” Triumph Bonneville with accompanying Gibson Les Paul Guitar. That motorcycle with guitar sold for $20,000 at the Amelia Island auction by Bonhams|Cars. Proceeds were donated to the Elvis Presley Charitable Foundation, which continues Elvis’ generosity by supporting various charities.

Triump and Memphis Mafia

“It was incredible to see the customer response last year to the custom Bonneville we had created to raise money for charity. Our search for the Memphis Mafia’s Bonnevilles brought with it a delightful glimpse into the past,” said Triumph Chief Commercial Officer Paul Stroud. “With so much interest in the story, we are sure our fans of our brand are looking forward to this opportunity to acquire this Triumph as an ode to the greatest solo artist of all time.”

Limited production: 925 copies

925 copies are of the Triumph Bonneville T120 Elvis Presley Limited Edition. The production number appears on the crown plate, with a lasered etching of Elvis’ signature. Each is sold with a Sony gold record in an exclusive Elvis Presley and Triumph Motorcylces sleeve. It also includes a certificate of authenticity signed by Triumph CEO Nick Bloor and Jamie Salter, the founder, chairman and CEO of ABG, Elvis Presley Enterprises. The T120 Elvis Presley Limited Edition will be available from €19,795 and will be in Triumph dealerships from August 2024.