Toyota RAV4 Executive (2026): how special is the absolute top model?

Toyota RAV4 Executive

As an Executive, the RAV4 gets a more luxurious look thanks to 20-inch black polished alloy wheels, black front and rear bumper parts and black wheel arches. Like the First Edition – the introductory version of the new generation RAV4 – the Toyota RAV4 Executive gets power-adjustable and ventilated front seats. Two options are available for the seat upholstery: light gray leather with light gray stitching or dark gray leather with dark gray stitching. The outboard rear seats are heated. In the front are a dual wireless phone charger and also two USB-C charging ports with 45-watt capability.

JBL Premium Sound System

The Toyota RAV4 Executive also comes standard with a JBL Premium Sound System with eight speakers and a subwoofer. Safety equipment is further enhanced with Adaptive High Beam System (AHS) and Toyota Teammate Advanced Park.

The RAV4 Executive comes as a front-wheel-drive Plug-in Hybrid 270, which can be ordered starting at 57,795 euros. As a Plug-in Hybrid 300 AWD-i, it comes from 60,795 euros. Optionally, the RAV4 Executive can be equipped with a large panoramic sliding/tilting roof. This option is available for 1,495 euros. Including a different color – such as Forrest Green in these photos – the price can reach over 63,000 euros.

The new RAV4 can be ordered immediately. The first examples are expected in the Netherlands in mid-2026.