Tour of Morgan Motor Company: the artisan car!

Morgans are all unique

Atmosphere, atmosphere and more atmosphere.
Whoever walks into Morgan’s, actually enters a delightful environment where the love for cars can be read even from the skirting boards.
Morgan is a brand for the petrolhead, and in the future perhaps also for lovers of unique EVs.
Because unique Morgans are absolutely unique.
Each car is custom-made, assembled exactly according to the buyer’s wishes and built by people with a love for the models.

Each department has its own specialty

Morgan Motor Company employs about 220 people, 120 of whom can be found in its various workshops.
Each workshop has its own specialty, from woodworking, knocking aluminum panels to making all interior parts.
Almost everything is handwork.
And Morgan does not really outsource anything, with the exception of making the long aluminum fenders of the Plus Four and Plus Six.
Those are made in a mold at Superform.
And oha, even the engines are supplied.
Morgan uses engines from BMW.

Morgan Midsummer production begins

Morgan produces about 600 to 650 cars a year.
This depends on which models are in production.
During our visit, for example, it became clear that Morgan has started production of the limited-edition Midsummer.
Producing one Morgan Midsummer takes four times more time compared to a “regular” Morgan.
The British automaker aims to produce a Midsummer every week until all fifty are built.

Ash wood

Building all cars is done with a mix of different tools.
Some more modern than other tools.
Morgan still uses a damn old bending jig, dating back to 1952, for bending all ash wood parts.
The wood stays in the mold for two hours to get the wood into the desired shape.
Morgan processes wood that still contains 30 percent moisture.
Thanks to the special glue used in the bending jig, the remaining moisture is drawn out of the wood, keeping it in perfect shape when dried.
Cool right!

See it with your own eyes!

Morgan’s factory, above all, is something you have to see with your own eyes.
So enjoy all the images we captured during our tour.
And haven’t had enough of Morgan yet?
Then also check out our driving impression with the Morgan 3 Wheeler!