This is the sexiest estate of 2025

Ten-year anniversary of Genesis

Genesis presented the G90 Wingback Concept during the brand’s tenth anniversary. That anniversary was used not only to look back, but mostly to point forward. The Wingback stood side by side with the GV60 Magma, showing how the Magma label can translate to other body shapes. Not showy, not extreme, but thoughtful and confident.

Statement

Striking detail: Chief Creative Officer Luc Donckerwolke drove the car himself onto the stage. Not an accidental act, but a statement. This is not a casual design study, but an idea that Genesis visibly believes in. Donckerwolke calls the Wingback a bridge between Magma and the One of One-bespoke program. Freely translated: this is what is possible when customization and performance meet, without forgetting comfort. Technical details were not shared, by the way.

Length of 5.1 meters

The basics are recognizable. The G90 Wingback Concept stands on the unmodified G90 platform, with a wheelbase of 3.2 meters and a length of 5.1 meters. These are figures you would normally expect to see in a limousine. Yet in this form, the car feels completely different. Familiar Genesis elements, such as the Crest Grille, Parabolic Line and twin lights, have been sharpened. The result looks more muscular, but retains something stately. As if the car knows what it can do, without having to prove it.

According to Donckerwolke, we are in the midst of SUV saturation. And that is precisely why other car types are becoming interesting again. The G90 Wingback Concept fits perfectly into that thought. It is not a reaction against SUVs, but an alternative. A car for those who want space and comfort, but don’t automatically want to sit high up.

Two spoilers

In profile, that idea comes across best. The long wheelbase remains intact, but the roofline continues smoothly toward the rear. No abrupt transition, no forced station wagon solution. The result is a grand tourer-like estate, with a low, stretched stance. At the rear, a large tailgate replaces the sedan trunk. The sharply sloping rear window is framed by two spoilers, while a functional-looking diffuser rounds out the look.

Up front, the wider wheel arches stand out, filled with specially designed 22-inch wheels and low-profile tires. The front bumper is sharper cut, with larger air intakes and subtle canards on either side. The Magma logo adorns the bumper modestly. Not as a marketing ploy, but to indicate a different focus within the brand.

Subdued greenery

The color scheme deserves separate attention. Not Magma Orange, but deep green. Understated, almost classic. According to Donckerwolke, Magma is not a color, but an idea. It’s about balance, carefulness, strength that doesn’t have to dominate. “Magma invites,” he says. You see that reflected here. The car attracts attention, but does not demand it.

The interior follows the same line. Luxury prevails, with Chamude upholstery, quilted seats and refined finishes. The Magma influence is in the details. Green stitching, accents on the steering wheel, dashboard and center console. The sporty seats carry an embroidered Magma logo. Not a shout-out, but a subtle reminder of what lies beneath the surface.

Just needs to go into production

Genesis shows with the G90 Wingback Concept that the Magma program is broader than one model or one body shape. Sports cars, coupes, convertibles and now an estate. Donckerwolke sums it up as “an iron fist in a velvet glove.” Power and control, wrapped in elegance. That is precisely why it would be a shame if this G90 Wingback Concept remains only a concept. In a world full of SUVs and crossovers, Genesis shows here that the estate can still be relevant.