Tesla introduces Grok: but what exactly is it?

What is Grok?

Grok is an advanced artificial intelligence developed by xAI. The system is designed to answer questions on a variety of subjects, from physics and mathematics to history, philosophy and biology. Basically, then, Grok is a broad knowledge assistant.

Unlike traditional voice control, which primarily recognizes fixed commands, Grok focuses on dialogue. The assistant understands natural language and formulates answers in a human way. You ask a question as you would to a person, and Grok responds in the same style. That means the feature goes beyond “set the heating to 21 degrees” or “navigate home. The system is intended to be an interactive AI partner while driving.

Integration into the Tesla

In a Tesla, Grok is integrated into the central system. At the driver’s request, the assistant can perform navigation commands. Think of setting a destination, adjusting a route along the way or finding interesting locations nearby.

In addition, the AI can consult the car’s digital user manual. Suppose there is a warning light on the dashboard. Instead of searching through menus yourself, you can ask Grok what the symbol means and what to do. The assistant also provides explanations for questions about maintenance, optimal use or vehicle settings. This shifts the role of voice control from a simple command processor to a system that understands context and provides advice.

More than just functional

Remarkably, Tesla is positioning Grok not only as a practical help, but also as a companion during the journey. Through the steering wheel and touchscreen, you can customize the assistant’s personality.

Several standard modes are available, such as Assistant, Language Coach, Therapist, Narrator, Meditation, Doctor and even Conspiracy. These change not only the tone, but also the content of the interaction. For example, in Language Coach mode, Grok can help people practice a foreign language. In Meditation mode, he guides relaxation exercises.

For children, there are specific modes such as Children’s Stories and a Trivia game for kids. Tesla is thus catering to families who take long drives and seek entertainment along the way. There are also 18+ modes, referred to as NSFW. Think Disengaged, Sexy, Motivated, Romantic and Reasoned. This underscores that Tesla sees the AI not exclusively as a serious assistant, but also as an entertainment platform. The freedom of choice lies with the user.

Personas and voices

In addition to content modes, you can also select a persona. With that, you determine Grok’s voice and character. There are several options:

Ara with a cheerful female voice, Eve with a soothing female voice, Leo with a British male voice, Rex with a calm male voice and Sal with a gentle male voice.

That personalization makes the interaction less generic. The driver can choose what feels comfortable. That fits with Tesla’s broader strategy of putting software and user experience at the center.

Availability and conditions

Grok is being rolled out to eligible versions of the Model S, Model 3, Model X and Model Y. The rollout is part of software version 2026.2.6 and is being done wirelessly, as is customary with Tesla.

Activating and using Grok requires a Premium Connectivity subscription or a stable Wi-Fi connection. Thus, the AI works through an online connection. Tesla emphasizes that calls are anonymous and are not linked to the vehicle. By doing so, the brand wants to ensure the privacy of the owner. At a time when data usage and AI are under a magnifying glass, that message is not unimportant.

What does this mean for Tesla drivers?

With Grok, Tesla is taking another step toward software-driven mobility. Where traditional automakers focus primarily on hardware and powertrains, Tesla is investing heavily in digital features made available through updates.

The idea that a car continues to evolve after purchase has long been a reality at Tesla. New features, improvements and enhancements are added via over-the-air updates. Grok fits that bill. The integration of an advanced AI assistant makes the car more than a means of transportation. It becomes an interactive platform that combines navigation, knowledge, entertainment and vehicle support.

For some drivers, Grok will be primarily a practical help with navigation and vehicle questions. For others, it may actually be a way to make travel time more productive or enjoyable, such as through language training or interactive conversations.