Stellantis Design Studio goes beyond designing cars

In brief

The Stellantis Design Studio is a department within the group where the creative forces of designers and technological expertise of engineers come together to work on a variety of projects.
Funnily enough, this does not happen in one place.
The studio has locations in Paris, Turin, São Paulo, Detroit, Shanghai and Casablanca.
This international setting makes the team remarkably diverse, with multicultural backgrounds and diverse talents providing broad design support.

More than designing cars

You would think that with 14 car brands within Stellantis there would always be plenty of work to do.
We are seeing more and more new models from various brands.
Lancia is making a revival and introducing the Ypsilon and Alfa Romeo is not sitting still either with the new Junior, for example.
So plenty of developments within the car brands, but the studio goes beyond that.

“Our mission is to shape the future,” says Hugo Nightingale, Global Creative Director of Stellantis Design Studio.
This is of course a broad term, but it shows how diverse the activities are.
A great example is the Orizon, a new total solution for cable transport up the hills.
There are interesting projects on four wheels as well, with the development of a brand identity for the Maserati MSG Racing Formula E team.
Or how about the ERA, an electric powered aircraft designed in collaboration with Aura Aero.
You can already feel it coming, the “sky is the limit” when it comes to creativity and projects within the studio.

Open approach to appropriate solutions

The “Stellantis Universe” forms an efficient working method for the studio.
The various disciplines and locations make the studio a large hotbed where designers and engineers complement each other.
A kind of cross-pollination that can lead to extraordinary new insights and solutions.
This is also exactly what the end user ultimately wants, according to Hugo NIghingale: “With creative innovations, we place our clients at the center of innovative design that attracts and pleases end users.”

The process is enhanced by a ^360o approach.
Very simply put, this approach looks at new proposals from all sides.
Does it fit the brand definition and strategy?
What are the trends in the market and what user experience is envisioned for it?
By deliberately looking at all sides, the studio can deliver white-label (anonymous) design or a specific design that fits well with a brand, project or local market.

Looking to the future

And so now it is celebration time!
The Stellantis Design Studio has now been in existence for three years and is expected to continue for a long time.
After all, the group benefits from its approach.
The world around us is changing rapidly and the studio’s diverse approach allows it to look at these developments from different perspectives.
Through an open approach and a great deal of expertise, the studio will continue to shape the future.