All eyes are currently on the Alpine A290, the sporty little brother of the new Renault 5. The brand’s first electric hot hatch will debut at the 24 Hours of Le Mans on June 13. But with the A110 – the sporty two-seater – the brand is far from finished. The brand is expanding the Atelier Alpine personalization program for the A110 with four new body colors and four new interior color schemes, providing even more personalization options.
An Alpine A110 sports car with a black hood, sleek design and alloy wheels is displayed on a gradient blue background.A green Alpine A110 sports car with a black roof and rear spoiler seen from the rear left against a gradient blue background. The license plate reads “A110,” showing the car’s connection to the personalization program.Inside view of a modern Alpine A110 with black and gray seats, a multifunction steering wheel, a digital dashboard and a touchscreen display on the center console. The car features the exclusive personalization program against a blue background.
New combinations
Alpine’s design team has created new combinations of exterior and interior colors, including Matte Storm Blue, Seismic Red, Matte Acid Green, Matte Carbon Black, Matte Racing Blue and Matte Thunder Grey. For the interior, new combinations are possible with Alcantara finishes in different colors: gray, red, blue and orange. The colors are reflected via stitching on the steering wheel, dashboard, doors, center console and floor mats, among others.
A sleek blue A110 sports car with sloping roof and black wheels is shown against a gradient blue background, showcasing the Alpine personalization program.A blue Alpine sports car with the model number A110 on the back, seen from a high back corner against a gradient blue and purple background.The image shows the interior of a modern Alpine sports car with black and red accents, equipped with a multifunction steering wheel, digital display, touchscreen infotainment system and various control buttons. This A110 model demonstrates the brand’s commitment to precision and style through its personalization program.
Presentation at Le Mans
The new personalization features will be publicly displayed for the first time at the prestigious 24 Hours of Le Mans race. At the Manufacturers’ Village, located in the middle of the Circuit de la Sarthe, spectators and visitors will have the chance to see the first models of the Atelier Alpine. One of the highlights will be the A110 S in Matte Storm Blue. Starting in the third quarter of this year, you can assemble the A110 with the new color combinations. By then, the brand will also announce prices. A personalized A110 could be on your doorstep before the end of the year.
A red Alpine sports car with black details, with the inscription A110, is displayed against a gradient blue background.A red sports car marked “A110” with a black roof and spoiler is shown from a rear corner on a gradient blue background, demonstrating Alpine’s personalization program.Interior of an Alpine A110 sports car with a steering wheel with logo, digital dashboard, touchscreen display, control buttons and seats with red accents and black upholstery. Enhance your ride with our personalization program for a unique customized driving experience.
