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RETROWEEK #7: A new Mazda 121, a modern bowler hat

July 21, 2024

Mazda 121, nice and compact

Introduced in the 1980s, the Mazda 121 is a compact car that has undergone several metamorphoses over the years. In Europe, the Mazda 121 was initially known as a simple, affordable and reliable vehicle. However, the model that attracted the most attention was the second generation launched in 1991, mainly because of its unique and quirky design.

Bowler hat

This second-generation Mazda 121, often affectionately called the “Bowler Hat” because of its round, bulbous roof, was known for its playful and charming appearance. The car had a characteristic round design with large, distinctive headlights and a wide-open tailgate. The most iconic feature of this generation were the “bear-design” wheels. These wheels had a cute, playful look with five spokes that resembled the paws of a bear, giving the car a unique and recognizable look that was loved by both younger and older drivers.

Gasoline engines

Under the hood, the Mazda 121 offered a range of small, fuel-efficient engines that were perfect for city use. Engines ranged from 1.3-liter four-cylinders to slightly more powerful 1.5-liter versions. Although performance was modest, the 121 compensated with excellent fuel efficiency and low maintenance costs.

Pretty roomy still

The interior of the Mazda 121 was functional and simple, but offered sufficient comfort and space for a car in its class. The rear seats could be folded down to create additional luggage space, which increased the car’s practicality. The driving experience was characterized by a smooth and comfortable ride, ideal for city driving and short trips.

A new Mazda 121

The second-generation Mazda 121 is, above all, a charming little car. But how do we determine the design of a new Mazda 121? Simple, using AI. We give as specific a description as possible. AI does the rest of the work. The following Mazda 121 images were the result.


Red Mazda 121 concept car with bear logo on the side and illuminated wheels. The Mazda emblem and brand name are displayed in the upper right corner.


A red Mazda 221 concept car with an image of a bear on the side is parked in front of a building with a large Mazda logo, following the spirit of its predecessor, the Mazda 121. The car has striking red rims with white lettering on the tires.


A red Mazda 121 hatchback with the number 121 on it is parked in front of a building with a Mazda logo. The car has license plate number 2094 and is decorated with emblems on the sides and wheels.


A futuristic red Mazda 121 concept car with large, uniquely designed wheels is displayed in a modern, industrial indoor environment with plenty of natural light.