Porsche Netherlands opts for historical ads, because it can be done

Very little has changed

In its advertising posters, Porsche combines the distinct tone of the past with the 911 models of today. With this atmospheric series, Porsche Netherlands pays tribute to the sports car icon and underlines the fact that in more than sixty years a lot has changed about the 911, and at the same time remarkably little.

Porsche 911 in 1963

“When Ferry Porsche introduced the 911 in 1963, he thereby laid the foundation for more than just a sports car. He created an icon that grew to embody everything Porsche stands for: timeless design, uncompromising performance and an unmistakable sports car DNA. Since then, the 911 has evolved technically and technologically generation after generation, but its essence has actually always remained intact. Each new generation tells the same story at its core, over and over again and each time just a little bit better. In fact, over six decades the 911 has continued to renew itself without losing its origins,” said Porsche Nederland.

Ode to an enduring character

With the reintroduction of the historic poster stories, Porsche Nederland pays tribute to this enduring character. After all, the statements and promises of the past prove decades later to still apply to the latest models and versions. Every generation tells the same story. Again and again, and each time just a little bit better. From the iconic flyline to the technological sophistication of the latest generation. A car that inspires, connects generations and constantly reinvents itself without ever losing its essence.

24.50 euros each

Porsche Netherlands is launching this campaign this spring as proof of the continuity that has characterized the 911 since 1963. Not out of nostalgia, but as proof. Because what Porsche said then, still applies decades later. In addition, Porsche Netherlands is offering enthusiasts the opportunity to obtain a copy of the exclusive, classic ads in poster format. Therefore, the series is also for sale in a limited edition (unframed) via the Porsche webshop for 24.50 euros each.