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SV Bespoke since 2023

The introduction of SV Bespoke for the Range Rover took place in 2023. This personalization service responds to the growing global demand for luxury personalization. It gives Range Rover Sport SV and Autobiography customers access to a virtually unlimited choice of colors, materials and finishes – for a car that reflects their personality like never before. Not for free, of course, because customization comes at a price.

Strong increase in demand

“Since the introduction of SV Bespoke for the Range Rover, we have seen a surge in demand for our personalization service; customers are increasingly looking for refined details and true exclusivity. In the past year, we have created some impressive one-of-one cars that showcase the best of Range Rover’s craftsmanship – such as the Range Rover SV Candeo. This is the right time to make this service also available to Range Rover Sport customers, following the introduction of our updated Range Rover Sport SV line,” said Martin Limpert, Global Managing Director, Range Rover.

Guidance

Limpert adds: “Our ability to offer discerning customers exactly what they are looking for – from new colors and finishes to truly personal touches, both inside and out – takes personalization to the next level. Thanks to our modern paint facilities and technical center, we can also guarantee the highest quality and finish. This gives us a unique opportunity to build close relationships with our customers – physically through Range Rover Houses and our global network of Commissioning Suites, or virtually, at their convenience. We guide them step by step in putting together and realizing their dream vehicle.”

Range Rover Sport Nocturne

The very first Range Rover Sport assembled through the SV Bespoke service bears the name Nocturne and is inspired by the sky over the Mediterranean. The Indigo Gloss paint is based on the deep, inky blue of the sky reflected in the water just before sunset, according to Range Rover.

The paint has been hand-polished by the experts at SV Bespoke for a high-gloss, mirror-like finish. Both the exterior and interior incorporate details in Forged Carbon Fibre. The interior is finished with seat upholstery in Lunar and Ebony colors, with headrests in Ebony 3D Knit.

Commissioning Suites

To help customers put together their perfect combination of colors, materials and finishes, Range Rover is opening a series of Commissioning Suites worldwide. While it is also always possible to virtually personalize a car, these carefully appointed suites offer a luxurious environment in which customers can work with SV Bespoke experts to design their Range Rover Sport in detail. There are now two suites in London, one in Antwerp, and expansions are planned in Munich, Vancouver, Beijing, Tokyo and Dubai. Customers are invited to start their Bespoke journey through one of the Range Rover retailers or by contacting the brand directly.

Range Rover SV Bespoke Studio in Antwerp

On April 4, Range Rover opened the first-ever SV Bespoke Commissioning Studio outside the United Kingdom, located in the prestigious Metro building in Berchem, Antwerp. The studio is owned and operated by the brand itself. Customers can enjoy an intimate and luxurious design environment in the modern Metro building, designed by the renowned Studio Piet Boon.

SV Bespoke in detail

The SV Curated Bespoke Palette allows customers to choose from up to 230 exterior colors, with the option of a Gloss, Matte or Satin finish. Those who want to go even further can have virtually any color they desire put together through the SV Bespoke Match to Sample service.

Every Range Rover Sport supplied with a Gloss Bespoke paint is given a new “glass-like” high-gloss finish as standard. This is created with a thicker clearcoat and a special polishing process for a refined and deep gloss, carried out by experts at Range Rover’s technical center.

Exposed Carbon Fibre

Customers can also choose an Exposed Carbon Fibre hood with a wide choice of paint finishes, complemented by a roof and exterior mirror caps in contrast color in Bespoke paint colors, before delving into the refined finishes.

Eight new combinations are available for the two-part letters of the ‘RANGE ROVER’ wordmark, crafted from precious metal and finished in exclusive and eye-catching hues – making a total of 22 possible configurations, depending on the type of insert and frame. The inner part of the wordmark can additionally be matched to the chosen Bespoke body or roof color, for completely unique and never-before-seen combinations.

A new finish is available for the 23-inch rims on the Range Rover Sport SV, while the calipers are now also available in Xenon Blue and Silver.

1,500 possible interior combinations

In the interior, customers can express their personality with a new dimension of customization and personalization, including unique color schemes and the ability to combine colors and materials as desired. Fifteen different colors and materials are available to choose from, resulting in more than 1,500 possible interior combinations.

New exclusive colors include Navy, Brogue, Pimento, Ecru, Lunar and Raven Blue – all available with contrasting stitching. More than 100 combinations are possible for these stitching alone. In addition, personalized embroidery is possible, as are custom wood veneers for the doors and center console and personalized door sill moldings – for creations that are truly unique.