Motorcyclists are the happiest road users in the Netherlands

Motorcyclists are extremely happy

The survey – conducted by Direct Research – included motorcyclists, motorists, public transport users and electric bike users. At 8.3, motorcyclists rate their happiness on the road the most. This is followed by electric bike users (8.2) and motorists (8.1). Ov users are by far the least happy with their mode of transportation, rating it at 7.1.

Outdoors most important happiness factor

“Being out in the great outdoors” is the most important happiness factor for motorcyclists. 57 percent give this as the main reason for their happiness on the road. Being “less bothered by crowds in traffic” is also an important reason for half of motorcyclists. In fact, as many as 38 percent of motorcyclists believe they experience more happiness and pleasure than other road users.

March renamed March Motor Month

The ultimate feeling of freedom in the open air, for many motorcyclists nothing can beat that. That’s why motorcyclists are heading out in droves this month. Tom Crooijmans, President of RAI Association Motorcycles Section: “March is the month for many motorcyclists to get back on the road radiantly and enjoy the rising temperatures. This is why we have renamed March as March Motor Month. During this month, we want to inspire every (future) motorcyclist to catch the first rays of sunshine from the motorcycle. On marchmotormonth.nl we share, among other things, top locations for the next tour and innovations in the motorcycle industry.”

About March Motor Month

The March Motor Month campaign was developed on behalf of RAI Association. The campaign runs for a month and focuses on inspiring and activating the (potential) motorcyclist.