How many visitors did Motorbeurs Utrecht 2023 attract?

Rachel Jankowsky, fair manager MOTORbeurs Utrecht: “In the run-up to the fair, a record was already broken in the pre-sale of tickets. We noticed that there was unprecedented enthusiasm for visiting the fair. The growth figures mark the enthusiasm for motorcycling. This was also shown in recent research by BOVAG that came out last week. We heard from many exhibitors that their booths were well attended.”

Biggest motorcycle event

The Motor Fair had nearly 300 exhibitors. Motorcycle dealers and motorcycle clothing stores could be found there, as well as businesses focused on motorcycle travel and accessories and motorcycle cleaning supplies. And there was a lot to do. Stunt riders displayed their skills, and visitors were able to ride the latest models from BMW Motorrad and others under their own guidance.

Thousands of motorcyclists

“BMW Motorrad looks back on a fantastic edition,” responded Tom Crooijmans, Head of BMW Motorrad. “For us, it was the place to meet thousands of bikers live. Visitors said they appreciated that BMW had brought the latest models to Utrecht and took the opportunity to try one on the test track.

Motor Fair Utrecht 2024

Crooijmans hopes more brands will show their latest models at next year’s 38th edition of Motorbeurs Utrecht and offer the opportunity to ride on them. “So that this motorcycle festival is even more complete and even more in line with visitors’ expectations.” The Motorbeurs Utrecht 2024 will take place from Thursday, February 22 to Sunday, February 25, 2024 at Royal Jaarbeurs Utrecht.

Themes interesting

Jankowsky: “For the first time, we used five themes. This is because the great interest in motorcycling has increased tremendously since the corona period and using the themes we reached various types of motorcycle enthusiasts. For example, on one side there is the adventurer who wants to discover the world on a motorcycle and on the other side there is a motorcycle enthusiast who prefers to tinker with his or her motorcycle.”