Ferrari goes full throttle on crypto

Crypto

European customers will soon be able to pay for their dream Ferrari using crypto currency.
Ferrari has announced that it will extend its crypto-currency payment system to its European dealer network from the end of July.
This move follows the successful introduction of this alternative payment system in the United States less than a year ago

Moving with the times

According to Ferrari, the brand is responding to the changing needs of their customers, who are increasingly open to innovative payment methods.
It doesn’t stop at the U.S. and Europe – by the end of 2024, Ferrari will further expand crypto currency payments to other countries within its international dealer network where crypto currency is legally accepted.

Fluctuations in the market

Ferrari says it is working with well-known companies in the cryptocurrency payments industry to ensure the security of the transactions.
Dealers can now accept crypto payments without having to worry about handling them directly, as these payments are immediately converted into traditional currency.
Thus, dealers are not affected by fluctuations in the crypto market.